THE HOME SELLING PROCESS
STEP 1: CHOOSE THE RIGHT REAL ESTATE TEAM
Selling a home is about more than putting a sign in the yard. It requires local market expertise, a thoughtful pricing strategy, skilled negotiation, and a marketing plan that reaches today's buyers.
As full-time REALTORS® serving East Tennessee, we understand the local real estate market and the unique factors that influence home values in each community. From your initial consultation through closing day, we'll provide honest guidance, clear communication, and dedicated support so you can move forward with confidence.
Our goal is simple: help you sell your home smoothly, strategically, and for the highest price the market will support.
STEP 2: STRATEGIC PRICING & CUSTOMIZED MARKETING
Every successful home sale begins with the right pricing strategy.
We'll prepare a comprehensive market analysis that evaluates recent comparable sales, current market conditions, buyer demand, neighborhood trends, your home's features, condition, and location. Together, we'll determine a competitive listing price designed to attract qualified buyers while maximizing your home's value.
Once your pricing strategy is in place, we'll create a customized marketing plan tailored specifically to your property. By combining professional presentation with targeted digital marketing and broad exposure, we help your home stand out from the competition and reach the right buyers from day one.
STEP 3: PREPARE, STAGE & SHOWCASE YOUR HOME
First impressions matter, and thoughtful preparation can significantly impact both buyer interest and your final sales price.
We'll provide personalized recommendations for staging, decluttering, repairs, and simple improvements that help your home make a lasting impression. Our goal is to showcase your home's best features while helping buyers envision themselves living there.
To present your property at its absolute best, we invest in professional marketing assets, including:
Professional real estate photography
Video tour,
Drone photography and aerial video (when appropriate)
Detailed floor plans
Compelling online listing descriptions
Social Media, TV and internet marketing
Local, National & International exposure
High quality print marketing
Together, these tools create an engaging online experience that captures buyers' attention, encourages more showings, and helps your home stand out in today's competitive real estate market.
STEP 4: MARKET YOUR HOME TO THE RIGHT BUYERS
A successful home sale depends on more than simply listing your property—it requires a strategic marketing plan designed to attract the right buyers and generate maximum exposure.
Every home is unique, which is why we create a customized marketing strategy tailored to your property's features, location, and target audience. In addition to professional photography, video, drone footage, virtual tours, and floor plans, we produce high-quality print materials including full-color brochures, postcards, flyers, and other marketing pieces that showcase your home in its best light.
Your listing is then promoted across the Multiple Listing Service (MLS), hundreds of real estate websites, social media platforms, email campaigns, and targeted digital marketing to maximize visibility. We also leverage our professional network to connect with agents actively working with qualified buyers.
Our goal is simple: create as much interest as possible so your home stands out, attracts strong offers, and sells for the highest price the market will support.
STEP 5: EVALUATE OFFERS & NEGOTIATE WITH CONFIDENCE
Receiving an offer is exciting—but choosing the right offer requires careful evaluation and experienced guidance.
We'll help you review every aspect of each offer, including price, financing, contingencies, closing timeline, inspection terms, and other important details that can impact your bottom line. Our job is to help you understand your options so you can make informed decisions with confidence.
From negotiating purchase price and repair requests to resolving appraisal challenges and navigating contract contingencies, we'll advocate for your best interests every step of the way. Our goal is to protect your investment while helping both parties move smoothly toward a successful closing.
STEP 6: CLOSING DAY & BEYOND
Marketing Analysis
& Pricing
Home Preparation
& Staging
Marketing
& Showings
Offers
& Negotiation
Contract
& Paperwork
Closing
& Beyond
SELL MY KNOXVILLE AND SMOKY MOUNTAIN HOME OR INVESTMENT PROPERTY
Thinking about selling?
Get a free home value and expert advice on how to maximize your sale. With local expertise and proven strategies, we help you sell faster and for top dollar.
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Stacy Dunn
Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.
FREE HOME SELLER'S GUIDE
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Get our complimentary Home Seller's Guide packed with expert advice on pricing, preparing your home, marketing, negotiations, inspections, and closing.
Seller Frequently Asked Questions
Have questions about selling your home? Here are answers to common questions we receive from homeowners in Knoxville, Maryville, the Smoky Mountains, and throughout East Tennessee. If you don't see your question, we're always happy to help.
How Much Is My Home Worth In Today's Market?
Your home's value depends on factors such as location, size, condition, recent comparable sales, and current market demand. We provide a complimentary market analysis to help you understand what buyers are willing to pay in today's Knoxville and East Tennessee real estate market.